About Us

Let me introduce...

The Approach 365 Founder 

Chef. Coach. Straight-Talker. Builder of Results. 

I’m Adam Potash — chef, certified health coach, and founder of The Approach 365.

For more than two decades, I’ve worked in kitchens at the highest level, helping people enjoy food that tastes incredible and fuels real life. For over 15 years, I’ve also coached thousands of men and women to lose weight, simplify nutrition, and finally break free from the cycle of starting over every Monday.

Along the way, I built a following of hundreds of thousands across social media by doing one simple thing:

Telling the truth. 

No gimmicks.

No starvation.

No fake “healthy” foods.

No impossible plans that only work for two weeks.

Just real strategies, real meals, and real consistency.

Why I Created The Approach 365 

Because too many people feel overwhelmed.

They’ve tried every diet. They’re tired of tracking every bite. They think success has to be miserable. And deep down, many have started believing maybe they’re the problem.

They’re not.

The problem is bad advice.

The Approach 365 was built to change that. 

Inside, I teach people how to eat normal food, understand portions, use intermittent fasting strategically, create routines that fit real life, and lose weight without feeling punished.

What Makes Me Different 

Most coaches teach theory.

I teach what actually works in kitchens, grocery stores, restaurants, vacations, family dinners, and busy schedules.

I know food.

I know behavior.

And I know how to make healthy living practical.

That’s why members don’t just lose weight — they become confident around food again.

My Mission 

To help everyday people stop obsessing, stop failing, and finally feel proud of themselves again.

Whether you need to lose 10 pounds or 100, I want to show you that it can be simpler than you think.

If You’re Here… 

You’re not too old.

You’re not too far gone.

You’re not starting too late.

You may just need a better approach.

Welcome to The Approach 365.